Hi, I'm Jaron Lukas! 👋​ If you're a dog lover trying to keep your dog healthy, or you're looking for ​my keto salad recipe—you are in the right place.

Some call me a thinkboi, others say I'm a wise sage. Whatever it actually is, I've built businesses and researched thousands of clinical studies on nutrition. If you're starting a company, I also have free resources here to help you—including a meditation series I made for entrepreneurs.

​I'm currently improving the world's dog food as CEO of yumwoof! natural pet food. Try it out!

Our products at yumwoof are informed by my research on the Cocomega effect. Recent clinical studies show how the combination of coconut oil and omega-3s (cocomega) have a synergistic effects on each other, which can modulate their anti-inflammatory effects.

This has big implications for gut health and inflammatory conditions...
Backed by 168 studies, the Cocomega effect leads to greater microbiome diversity (i.e. a biomarker correlated with longevity) and reduced inflammation in dogs and humans.

If you or your dog suffer from inflammatory health issues (like I do), then this book is a must-read for improving your wellness.

The Canine Cocomega Effect will be available in Hardcover, Paperback and Kindle eBook on April 1st. The Kindle version is currently available for pre-order. Get your copy now!

The best resource on this site is my 7-day audio program below. It's free.

ProTip: If you want to build a vision for your company strategy that ignites massive growth from customers who love your brand, try this. I created this during a year spent in meditation right before starting yumwoof.

Learn my agile, scientific approach to creating startup growth strategies.
This e-book is great for founders who are new to marketing.
Get The Marketing eBook.

Welcome fellow human.

A former investment banker who somehow turned to the light side, I've been an entrepreneurial executive since 2012 and was recently cited by Fox Business News as a leader they're watching. I'm currently the founder of yumwoof! natural pet food and a strategic advisor to over 15 startup companies. An early innovator in decentralized technologies, I founded blockchain industry leader Coinsetter in 2012, which was acquired by Kraken in 2016. I started my career at J.P. Morgan, went to Rice University, and have been featured in The Wall Street Journal, The Financial Times, Bloomberg, CNBC, TechCrunch and other publications. 
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Click here to read more about me
I've been featured in these publications